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Sundial Brands: Building Communities Through Branded Content

October 23, 2019

Increase Engagement By Giving Consumers a Voice

 

Learn How Sundial Brands Grew Their Communities By 75% and Increased their Add-To-Cart Rate By 3.2x 

With 5 portfolio brands to create content for, Sundial Brands needed to scale their content strategy to be relevant for each unique audience. The Sundial team partnered with Social Native to produce over 600 high quality, relevant, and authentic assets—created for consumers, by consumers.

As a result, the brands achieved an average 75% year-over-year growth rate and an average 48% increase in engagement. The brand achieved: 

  • 122% YoY community growth
  • 57% lift in engagements
  • 25.7% Add-To-Cart rate compared to 8% benchmark