Litehouse Increased Sales By 95% During Product Promotion By Activating Social Native Creators
July 15, 2019
Increase Sales By 95% With User Generated Content
Learn How Litehouse Increased Sales by 95% by Activating Creators During Their Product Production Campaign
Litehouse wanted to create authentic and engaging social content to showcase their products’ versatility and ease-of-use, specifically with the Litehouse Homestyle Ranch dressing flavor.
The Litehouse team partnered with Social Native to help support their product promotion campaign. As a result, they increased brand awareness by showcasing how people use their products in a variety of lifestyle scenarios and occasions through authentic UGC.
10% growth in Instagram followers during the promotional period
47% of sales came from new-to-brand shoppers
95% sales increase during campaign
Content re-use across multiple channels including website, e-commerce and sales collateral