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Social Native

Litehouse Increased Sales By 95% During Product Promotion By Activating Social Native Creators

July 15, 2019

Increase Sales By 95% With User Generated Content


Learn How Litehouse Increased Sales by 95% by Activating Creators During Their Product Production Campaign

Litehouse wanted to create authentic and engaging social content to showcase their products’ versatility and ease-of-use, specifically with the Litehouse Homestyle Ranch dressing flavor.

The Litehouse team partnered with Social Native to help support their product promotion campaign. As a result, they increased brand awareness by showcasing how people use their products in a variety of lifestyle scenarios and occasions through authentic UGC.

  • 10% growth in Instagram followers during the promotional period
  • 47% of sales came from new-to-brand shoppers
  • 95% sales increase during campaign
  • Content re-use across multiple channels including website, e-commerce and sales collateral