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How The Ad Council Created Custom UGC For Each Social Good Campaign

July 15, 2019

Engage The Community With UGC for Social Good Causes

 

Learn How The Ad Council Engaged The Community For Social Good

The Ad Council wanted to empower the community to get involved with social causes such as food waste reduction, high school graduation, and anti-bullying.

The Ad Council team partnered with Social Native to create UGC that resonated with the community and aligned with campaign messaging in order to raise awareness of social good causes. 

  • Over 60 creators participated and created authentic content for the ‘Save The Food’ campaign
  • Over 50 creators across 15 US states created authentic content for the ‘High School Equivalency’ campaign
  • The Ad Council ran 5 social good campaigns within the first 6 months of working with Social Native